Eat that Frog – Book Review

Written by Brian Tracy, a businessman, coach, and productivity guru he goes straight to the point with 21 clever tips to overcome procrastination and get things done.

Here I’ll show you the highlights of his 21 advices to improve productivity.

At the beginning of the book, he talks about how the path to success is already built, and you just have to follow what other successful people have already done and proved to work. It’s not rocket science, find someone who is remarkable in your field, ask him how did he get to that point, and apply it to your career.

I felt like he was talking directly to me, we sometimes fall into the mistake of thinking that we have to be unique, we have to do something different to succeed. Therefore we use all our time and energy into thinking these brand new idea that no one has thought about before, when the path is already there.

Truth is, even if you follow the steps of somebody else who has already reached success you will always instill your own personality to it. you will always find something to improve and customize it to your routine to your schedule, you just have to start.

“The ability to concentrate single-mindedly on your most important task, to do it well, and to finish it completely is the key to great success achievement, respect, status and happiness in life”

Brian Tracy, Eat that Frog

In this book he will teach us exactly that, how to recognize your most important task, and work on it non-stop until you finish it, because that is the secret to success.

What does eat that frog mean?

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long. Your “frog” is your biggest, most important task, the one you’re most likely to procrastinate on if you don’t do something about it.

Brian Tracy, Eat that Frog

Your frog is the most important task you have to do today, the one that if you don’t do it will make you feel bad, but if you succeed you’ll feel like a champion, you’ll feel energized to get going with your day with the confidence that you’re moving toward your bigger goals one step at a time.

There’s something interesting about finishing these big scary tasks, the completion itself gives us a release of dopamine, that feel good hormone in our brains, you can develop a healthy addiction to finishing big tasks, in a way that it will get easier everyday to sit and get to work and don’t stop until you’re done, getting the habit of finishing what you start is a daily practice that onbce acquired will set you up for success.

“You have a virtually unlimited ability to learn and develop new skills, habits and abilities. When you train yourself, through repetition and practice, to overcome procrastination and get your most important task completed quickly, you will move yourself onto the fast track in your life and career and step on the accelerator.”

Brian Tracy, Eat that Frog

1. Set the table:

You have to be clear about your objectives before you start working on them, he encourages us to think on paper. Writing your objectives, will make them more real, tangible, this will give you a reminder of why you wanted to do this in the first place, and the motivation you will need sometimes to start doing it.

He talked about formula for setting and achieving goals, that has seven steps:

  1. Decide exactly what you want.
  2. Write it down.
  3. Set a deadline on your goal. Set sub-deadlines if necessary.
  4. Make a list of everything that you can think of that you are going to have to do to achieve your goal.
  5. Organize the list into a plan.
  6. Take action on your plan immediately.
  7. Resolve to do something every single day that moves you toward your major goal.

2. Plan every day in advance:

Did you know that every minute spent in planning saves you 10 minutes in execution? If you only take 10 minutes every night before you go to sleep to plan your day ahead, you can save up to 2 hours that will be used to start working right on what you have to do.

His advice is to always work from a list, if something else shows up add it to your list, but keep working from it. There are four different lists mentioned in this book that are key to scheduling how you’ll be working on your goals:

  • A master list, this is where you put all your lifetime goals, everything you want to do sometime in the future.
  • A monthly list, where you decide what are you going to work on each specific month.
  • A weekly list, here you take little pieces of work from your monthly list and plan your whole week ahead.
  • A Daily list, this is the one that you make the night before, including tasks from your weekly list.

Writing the daily list the night before it’s a little hack for your brain to sub-consciously work on how to resolve those problems, or how to finish those tasks quickly.

3. Apply the 80/20 rule to everything

Pareto’s Principle applied to productivity translates into this: 20% of your activities will account for 80% of your results.

Your have to identify what are the main tasks that will bring the highest value to your job, career or business. It is applicable to any subject.

A high-value task most of the time will take the same amount of time to finish than a low-value task, be smart when choosing where to invest your time and energy.

4. Consider the consequences

Something that is important a long-term consequence if it is not done correctly and on time. To identify your most important task you have to ask yourself what are the potential consequences of doing or not doing this task? The clearer you are about your goals the easier it will be to identify what are the most important tasks when you answer this question.

“Time is going to pass anyway. The only question is how you use it and where you are going to end up and at the end of the weeks and months.”

Brian Tracy, Eat that Frog

And where you end up depends on your actions, and if you have correctly chosen which are your most important tasks.

5. Practice creative procrastination

There is not enough time to do everything you need to do you will always procrastinate on something, if you have your priorities straight you can choose to procrastinate on those activities that are low-value, delegate them, outsource and eliminate them. and Focus your time on your high-value activities.

“Creative procrastination is the act of thoughtfully and deliberately deciding upon the exact things you are not going to do right now, if ever”

Brian Tracy, Eat that Frog

6. Use the ABCDE method

This is a priority setting technique, you assign letters to the activities depending how it’s importance. Making it easier to decide whether you should be doing a certain task or another.

  • A: These tasks are very important, you must do them or there will be negative consequences.
  • B: you should do this, if you don’t there will be mild consequences.
  • C: This is something that would be nice to do, but there will be no consequences at all if you decide not to do this.
  • D: This is something you can delegate to somebody else, so you can free up more time for the “A” items on your list.
  • E: you can eliminate altogether these tasks and it won’t make any difference.

7. Focus on key result areas

Ask yourself what is the one thing that you and only you can do, you are the only responsible for this and if you don’t do it it won’t get done, those are your key results areas. If you focus your efforts on improving the skills needed to get the work done efficiently you’ll succeed and will bring the most value to your company or business.

One of the reasons we procrastinate to complete a job is because we lack of the skills needed to do it correctly, or we have done it poorly in the past, instead of putting it away be honest with yourself and make the commitment to improve in that area so you can do that tasks you are solely responsible of excellent and on time.

8. The Law of Three

If someone gives you 30 seconds to write down your three most important goals in life, what would they be? This answer is as accurate as if you’ve been given 3 hours to think about it. When you think fast enough your brain will put in front of you your top priorities. These are the ones that if you put all your efforts on will give you the greatest satisfaction.

You can apply this law to define your priorities, your most valuable tasks, the 3 actions that will provide most income to your business, and it takes no more than 30 seconds. In the book there are several given aspects to think about using this approach, family, finances, personal, health goals, you can ask yourself what are your goals on these areas and what are the most valuable actions you can take to improve in just 30 seconds.

9. Prepare thoroughly before you begin

Have a comfortable work space, with everything you need to get the work done at reach, keep in mind that you’ll be working for a long time you have to eat your frog completely before moving onto another task.

One of the reasons we procrastinate on getting the work done is because we get up to find things that weren’t in our workspace, therefore distracting ourselves from our main task.

“Once you have completed your preparations, it is essential that you launch immediately toward your goals. Get started. Do the first thing, whatever it is.”

Brian Tracy, Eat that Frog

Sit up straight, get yourself into the skin of a highly efficient, high performing personality. Get to work and don’t stop until you’re finished.

10. Take it one barrel at a time

This goes for taking it one step at a time, it doesn’t matter if you don’t really know how to continue after you’ve finished with this task, if you take it one step at a time the path you need to follow will eventually appear, you just have to keep moving forward. Your next step will soon be clear to you.

11. Upgrade your key skills

Learn what you need to learn so you can get your work done in an excellent fashion. Improve your skills, in a way that it gets easier and faster every day to get your work done.

Never stoplearning, the better you are at a determined skill the more likely you are to jump straight to work and finish it.

12. Leverage your special talents

We all have talents, that thing that it’s easier for you to do than it is for others. You can do it faster and better, and if you focus your efforts on improving that talent there are no limits on how successful you can be.

Do what you love to do, take those talents and turn them into high value for everything you put your mind on doing.

13. Identify your key constrains

Do not ignore your constrains, because whatever it is that is holding you back you have to identify it and try t o alleviate it so you don’t have any limitations on how fast can you grow or how far can you go.

The 80/20 rule can be applied to this, 80% of your constrains are internal, these are limiting factors that you can control and improve, the other 20% you can do nothing about because they are not in your circle of influence. Focus on what you can control, and the first step to improve it is identifying it.

14. Put the pressure on yourself

Don’t be that person who waits for somebody else to come and push them to do what they need to do. Take the initiative, work harder, be your own coach.

If you want to build your self-esteem start by doing better than expected, not bacuase anyone tells you to do so, but because you want to prove yourself that you can.

15. Maximize your personal powers

Take care of your body, eat healthy, rest well and the machinery you have to work with will perform at its highest.

Overworking can be underproducing, when you’re tired the best thing you can do is to stop, take a rest and continue when your body is fully rested and ready to get the work done.

Work at your own pace, under your conditions, know your body and how you perform at different times of the day so you can take advantage of this.

16. Motivate yourself into action

Be your own personal cheerleader, keep an eye on your inner talk, and try to avoid the negative, develop a positive attitude and you’ll soon find that seeing solutions where other people see a problem will be beneficial for you in the long run.

17. Get out of technological time sinks

We all need a little break from technology from time to time, it can consume so much time and have us “busy” by staying connected through emails, messages, we can lose a little bit of sight where we are heading to.

Don’t let technology take control of your time, you have to be the one who sets the amount of time you dedicate to technology and what amount of time you set for goal achievement.

Continuous contact is not essential, if you don’t keep up to date with the news the problems will solve anyway, if something really important is happening you will know it even if you don’t dedicate time to reading the news.

18. Slice and dice the task

If your frog is too big to be eaten at one seat, slice it down into little chuncks. This way you’ll feel a little bit of enthusiasm everytime you complete one of the sub-taks and it will keep you motivated to keep going.

You can develop a complusion to finish your tasks that motivates you to go through them until completion.

19. Create large chuncks of time

Time-blocking, we all know it is helpful but not all of us apply it. It is essential to have control of our time, define hours to specific tasks, and stick to your schedule. Use a time planner and work on it, monthly, weekly, daily, hourly and even minutes, keep track of everything.

The more control you have over your time the more effective you’ll be at your tasks.

20. Develop a sense of urgency

Once you have it all planned out, it is clear, your desk is with everything at reach, you have to jump right in to work like there’s nothing more important right at that moment than finishing it.

Get into the zone, focusing all your efforts on a single task without distractions for some time will get you into a state of flow.

“In the state of flow, which is the highest human state of performance and productivity, something almost miraculous happens to your mind and emotions. You feel elated and clear. Everything you do seems effortless and accurate. You feel happy and energyzed. You experience a tremendous sense of calm and increased personal effectiveness.”

Brian Tracy, Eat that Frog

21. Single handle every task

Once you decide what is your most important task anything else you do besides working on it is a waste of time, so don’t try to multitask on this. Focus all your energy on one task at a time without interruptions, because every time you distract yourself and try to get back to work your mind has to make a shift that takes some time to do, focusing from one activity to another makes you lose valuable time.

Final thoughts

I liked the fact that you can take any of these advices and put it to work alone you’ll see an improvement in your performance. You can hand pick which ever suits best for your aspirations and it will work.

The 5 Second Rule – Book Review


Success isn’t a quick path and there are no shortcuts. Getting better is a campaign, it’s a weekly, daily, hourly fight against weakness, temptation, and laziness. It’s a campaign of discipline, hard work, and dedication; waking up early and going to bed late and grinding out every second in between, every single day. Just start doing it, get up and get after it, here and now.

This book was so easy to read, the language Mel uses is super casual, almost like she’s giving a piece of heartfelt advice to a friend and you happen to be this friend.

It opens your eyes to how the simplest choices can change your life and you’re 5 seconds away from taking the right step or staying in your comfort zone.

Here are the most valuable things I got from Mel Robbins’ The 5 second rule:

    • Trust your instincts
    • What is the 5 second rule?
    • Why does it work?
    • How can you use the 5 second rule?

Trust your instincts

Mel talks about how our brain subconsciously tries to work with us when we decide to reach a goal, it opens up a task and it will be on our mind until completion, everytime you’re near something that will get you closer to your goal, you’ll feel an instinct to act.

And that instinct can take different forms like excitement as in your first day of college or shame as when you pass near a gym knowing you made the promise to get in shape and you’re not doing it.

You have to act on those instincts before your brain convinces you to stay in your comfort zone. Remember, nothing great grows in a comfort zone.

The 5 second rule works as a starting ritual for breaking bad habits and creating new ones.

What is the 5 second rule?

“The moment you have an instinct to act on a goal you must 5-4-3-2-1 and physically move or your brain will stop you.”

We all know deep down what we have to do, but our brains constantly will try and sabotage us into staying in our comfort zone unless we act on that instinct faster than our excuses.

If you start counting backward, it will stop the default train of thoughts and you’ll recover control of the situation. Once you get to 1 there’s nothing else to do but to move towards that action, physically move, that first shot of energy is the biggest you’ll need when you try to do the hard stuff, then your body will follow along.

As simple as that, Mel describes it as a tool to help you get done what you know needs to be done, whether you feel like it or not (here’s a hint: you’ll never feel like it). You have to count backward, which activates your prefrontal cortex and gives you back control of the situation, and went you get to 1 start moving no matter what towards that action you need to complete.

Why does the 5 second rule work?

“The rule is a simple, research-backed Metacognition tool that creates immediate and lasting behavior change. Metacognition, by the way, is just a fancy word for any technique that allows you to beat your brain in order to accomplish bigger goals.”

It works on many levels of your life because the change is made on you, and then you are able to act on all these different levels that need improvement. It helps you shut down the negative self-talk, the paralyzing fear because it activates the rational part of your brain that knows what you should do to get you where you want to be.

It gives you back the power, the courage to start working towards your goals, no matter how small the action you decide to initiate. It can be as small as waking up on time, or as big as stepping up and asking for a raise at work, talking to your spouse about your silent issues, or saying “I love you” to that person you know you don’t say it enough.

How can you use the 5 second rule?

In the book she talks about 9 powerful ways to improve your life using the 5 second rule, I’ll just give you a hint about them but she goes detailed in how you can use it and gives you clear examples to follow

1. Use the 5 second rule to Improve your health

Getting healthy is hard; it will be hard because it requires your body to step out of your comfort zone, to deprive yourself of things you’re used to. And the rule can help you by beating what you feel, you’ll hardly ever feel like doing something that is hard, but the reward after that makes it worth it. So, whenever you find yourself giving too much thought to going for a run or chilling at the couch, just 5-4-3-2-1 and put on those shoes, start moving!

2. Use the 5 second rule to Increase productivity

I love how honest she is when she tells us that she hates mornings, and every day she has to push herself out of bed, it never gets easier. You don’t have to be a morning person to be the boss of your mornings, truth is, if you get done what’s more important for you before the daily errands take control you’ll be more productive than if you let the day go through you.

The advice for this is 5-4-3-2-1 get out of bed when the alarm rings, write down what’s important for you and get to do it before anything else.

Never hit the snooze button, because it screws up your sleeping cycle, it causes sleep inertia and you’ll need around 4 hours to get back to normal, this is the reason why so many of us go through mornings like zombies, feeling already tired before the day starts.

3. Use the 5 second rule to End procrastination

It’s interesting that she talks about the reason why we procrastinate is not to avoid work, but to release stress, and the stress can be related, or not to the activity you are delaying; not finishing your work on time builds up more stress and more reason to procrastinate trying to relieve it.

How do you end this cycle? Forgive yourself for procrastinating, don’t put any more pressure on yourself, and the moment you start looking for easier things to do instead of your work just 5-4-3-2-1 and get to work.

4. Use the 5 second rule to Stop worrying:

“Worrying is a default setting your mind goes to when you’re not paying attention, the key is catching yourself when you’re drifting into worry, and then regaining control by using the rule.”

We worry about things that we can’t control and that we think might happen (but most probably won’t) in the future, that’s when you have to stop your train of thoughts 5-4-3-2-1 and focus on the present, on the things you are grateful for, the positive things that you care about.

5. Use the 5 second rule to End anxiety:

Anxiety builds up when your body prepares for a situation of imminent danger, your heart races, you get sweaty, and if your mind can’t find an explanation to what triggered this reaction it will force you to start moving and leave the room, this is the protection system of your body.

When you know the reason why you are getting anxious, you need to reframe the feelings, for example: if you’re anxious about an exam, 5-4-3-2-1 and reframe it into excitement about finally getting to show your hard work and knowledge. It won’t make the feeling go away, because anxiety and excitement feel the same way but your brain won’t escalate into a full-blown panic attack.

6. Use the 5 second rule to Beat fear:

She advises to have an anchor image of you after the reason for your fear has passed, if you have a fear of flight create an anchor image of what you’ll do when you get to your destination, the places you’ll see the people you’ll meet.

When the fear starts to build up just go 5-4-3-2-1 take control of your thoughts and get that image of you getting to your destination and doing all these great things. If you’re already there the plane didn’t crash, your fear didn’t come true, so having this vision of success after you’ve gone through what makes you fearful reassures your brain and gives it some calm.

7. Use the 5 second rule to Build real confidence:

“Confidence means that you believe in yourself, your ideas and your capabilities. Anyone can learn how to become more confident, it’s not a personality trait. It’s a skill”

You build up confidence by doing little things for yourself, that you know will get you to a better place, the small acts of everyday courage are what make you feel confident, that you can trust yourself on getting things done. Pushing yourself to 5-4-3-2-1 read that chapter of the textbook before your lecture, in the long run, will give you the confidence that you have what it takes to be an A+ student.

8. Use the 5 second rule to Pursue your passion

Mel encourages us to explore, to let our curiosity lead us, pay attention to those things that intrigue us. If you can’t stop thinking about something make it a hobby, learn about it, take classes. This is how you’ll discover your passion, you 5-4-3-2-1, and let yourself explore and learn new things, amazing things can happen afterward.

9. Use the 5 second rule to Enrich your relationships

This is as simple as 5-4-3-2-1 and leave nothing important unsaid. You know what it is that you need to say, don’t think it too much. When you keep important things inside of you there’s a dissonance between what you feel and what you do, that is unhealthy for you and your relationships. Start saying how you feel when you feel it, talk about your problems, ask what’s wrong, say I love you every time you feel it, and you’ll see an improvement in your relationships just 5-4-3-2-1 and say it.

The 5 second decision that changed my life

Five years ago I made a decision that changed my life and looking through the pages of this book, I recognized that was the real everyday courage Mel was talking about.

My parents were having such a hard time paying for my university life away from home that I felt it was unfair, and my sewing side hustle wasn’t very helpful.

I made the decision to go out to the nearest market in my hometown and sell coffee to the vendors there; I’m talking about a small town in Venezuela where this is permitted and common. I remember standing in the mirror with my backpack and a thermo full of coffee and thinking to myself, am I really going to do this?

I took a deep breath in and just started walking out, that moment changed everything for me. Long story short, I was able to get enough money to fly away from my loved but chaotic country, start over in Buenos Aires, Argentina, financially support my dad with my waitress job and continue my studies here.

Courage can be seen in such small things, you can find examples everywhere, you can start small and grow big, the 5 second rule is just the push you need to make it happen.

Final thoughts

If you want to jump straight to the facts and skip the testimonials you can read this book very quickly. The main ideas are almost highlighted for you to digest and then reassured with social media posts of people who’ve followed the rule and succeeded in a certain aspect of their lives.

Do you need motivation? Read it all through with the social media posts and the writer’s comments about them, it’s encouraging to know how many people’s lives have changed with such a simple tool.

If you just need to know the facts, why the rule works and start applying it into your life skip the clearly pointed testimonials and use Mel’s tips to apply the rule on the desired aspect of your life that needs a change!

I highly recommend this book, it is an easy and light lecture, super inspiring, and invigorating.

[Step by step] How to create a 12 Week Year Plan


You read the book and your mind was blown, the mere idea of doing getting done in 12 weeks what most people do in a year is like getting into that Dexter’s Lab episode where he can stop the time for the rest of the world but him, and get ready for school in a couple of minutes.

It’s not magic or science fiction, but where do you start?

Is it even possible or is this a scheme that only highly productive people can make work? 

If you haven’t read The 12 Week Year you should definitely do it, if you’re hesitating whether to buy it or not, my book review might help, I summarized most of it so you can have a global idea and decide to buy it and go deeper into the system:

I’m going to be honest with you, the first time I read the book I was mostly skimming through it, getting desperate with all the business talk,  and wanted to get to the ‘time multiplying’ part.

I remember thinking to myself, it seems interesting but maybe is too much work, this probably won’t work for me because with my twin toddlers I can’t even follow a simple schedule without interruptions,  but it turns out that I was actually scared of failing to implement the system -which I did the first time-.

The second time I read it I was paying more attention, was more motivated to implement it, I put on my life change and transformation hat, probably getting pushed by a certain book that I had read, and some talks that I had listened to, my inner talk was completely different this time: ‘well, this is actually doable’.

This post goes through how I got that extra push I needed at the right time, the books I read, and the actions I took: 

I had to re-read some chapters in order to actually get the step by step.  I’m on my second week of successfully implementing the 12  week year system and I’m going to show you how to actually put all this knowledge into action, step-by-step.

 Step one: Craft your vision

It’s easy to fall into the belief that you don’t need to write down what your goals are because you have them already on your mind, the thing is that we don’t really have anything clear in our minds until we put those thoughts into paper.

Because one day you may imagine your dream house with five bedrooms and an office with a view of your backyard and the other day you might totally forget about that backyard view and why that was important for you.

 When you have a Clear Vision you can deconstruct the steps that will lead you to that vision. For example: if you want to live in Berlin, Germany that’s the final destination; how’d you get there?

  1. By first learning German
  2. Saving some money
  3. Research for the requirements to get a job there being a foreigner
  4. Look for a job
  5. Get a job interview
  6. Buy plane tickets
  7. Rent a place
  8. Attend the interview and get the job
  9. Save more money
  10. And buy your own place.

 To make this Vision work it has to be very personal, you have to be attached in a deeper level to that vision like your life depends on it, you can’t picture yourself doing anything else,  because that way is how you’ll be able make a commitment.

 You have to craft your aspirational vision as clear and as detailed as possible in my  12 week year planner I have a total of  9 aspects to focus on while crafting your vision.  These aspects are Personal, Family, Health, Home, Career, Business, Finances, Lifestyle and Contributions .

  • Personal:  What new habits do you want to have? What languages do you want to speak? How do you feel about your life? Here you can also dwell on the spiritual aspect of your life, how is your relationship with a certain religion? How is your relationship with your inner self? and so on.
  • Health:  Do you see your future self as a more active person? What kind of exercises do you practice? How many times a week? What is your desired weight? Are you in shape? Do you have healthy eating habits? Do you feel energized every day when you get out of bed? Do you have a strong immune system?
  • Family: How is your relationship with your closest family members? How have you improved your relationship with your partner? Describe your ideal partner if there is one, it is perfectly okay to picture a future life without a partner but with strong familiar relationships.  How does your family see you?
  • Home:  Where do you live at? Do you own your house?  Do you have more than one place to live in?  Describe each of those dream homes: how many bedrooms, how many bathrooms, commodities backyard, garage,  your dream kitchen, picture every detail.
  • Career:  Which level of Education have you reached?  How do your colleagues see you as a professional? Do you teach? Are you on the research branch of your field?  How many hours do you dedicate to your professional life?  At which age do you want to retire?
  • Business: Is your main source of income different than your professional career? If so this is a relevant aspect of your life, is your business a source of passive income? How many hours a week do you dedicate to your business? How many people do you have on your team? How high do you want to escalate your business: regional, national, international? What is your annual revenue?
  • Finances:  What is your net worth?  How is your credit score?  Have you paid off your mortgage? Can you afford every luxury your mind can think of? Do you have more than enough money to live?  Can you financially support a member of your family that is not on your household?
  • Lifestyle:  What kind of clothes do you buy? Do you eat in fancy restaurants or do you prefer to stay home and cook for your family? Do you take vacations in the Caribbean or go on family road trips?
  • Contributions:  What can you give back to society? Which Charities do you support?  Do you want to build your own non-profit organization?

These are just ideas on how you can start  writing your vision remember to think on paper is not the same to  have a dream life than to actually see it on words and being able to read those words aloud.

When you have a clear idea of your Aspirational Vision, your dream lifestyle, then you can think on a medium length timeframe. Your 3-year vision, how closer do you think you will be to your aspirational goals?

 Step 2: Make the commitment

Do you know the difference between interest and commitment?  If you are interested in achieving your vision you will do the actions needed to get there only when the weather is good, when you’re not tired, when you feel motivated to take action.  When you are committed to achieving your vision,  nothing can stop you, there are no excuses.

To be able to commit to something you have to be aware of the costs it will take for you to implement the daily actions needed to get to your goals. 

This is why in my 12-week year planner I have a template dedicated to making the commitment, if you write down the reasons why you so deeply desire to achieve these goals you have something to read when you’re not feeling like applying your tactics, like any other Monday.

And not only that but you have to also bring to your conscious mind, put on your speech that you are aware that there will be sacrifices. 

You accept and understand that there will be times when you have to leave your comfort zone, when you have to skip social meetings, when you have to wake up early in winter and go out for a run.  And still you do it because when you are committed you don’t make excuses, you act.

Step  3:  Write your 12 week year plan

Take two or three goals to work on, break them down into tactics. Continuing with the ‘living in Germany’ goal example, if you want to reach a C1 level of German your tactics for your first quarter could be to sign up for German classes, to learn 10 new words a day, watch a German film weekly and assist to all your german classes without missing a single day.

Your tactics must be stated positively, measurable, they must be a realistic stretch for you, not too easy but not too hard, be time-bound and have accountability assigned, you are responsible for measuring the execution of your tactics.

I have set up a bundle of 15 pages to get this process easier, once you get the basic idea of how this method works you can fill out the pages of my planner and start achieving your goals one day at a time!

Step 4: Measure, Score and Share your progress

Make sure to keep track of your execution, not only the goals you’ve reached like the language level you’ve accomplished according to a test or the weight on the scale, but the daily actions that LEAD to those goals.

Those are the lead indicators, one of the most powerful things you can measure when trying to reach a goal because the completion of them and the results you get will let you know if the tactics you’re implementing are working or not.

If they are working, keep trying to improve your weekly scorecard (the percentage of successful execution) and share your progress in weekly accountability meetings. Pair up with people with similar goals and determination to reach them as you have.

If despite your efforts, week after week you don’t see the results you want, try and change the tactics one by one, until you start seeing progress, don’t get discouraged, most of the time the tactics will work, the effective execution is what fails.

If you keep having low scorecards focus on getting better and not on getting it perfect. Progress over perfection is always the answer.

Common mistakes when trying to apply The 12 Week Year

1. Not writing your vision:

You don’t think it is necessary and want to skip right into action, but guess what, you need a destination, before you make your map. A clear destination that will motivate you to keep going because in our lowest days is easy to feel overwhelmed and forget about your dream life.

It may seem impossible at first, but if you have something physical to read aloud, and your 3-year vision, that feels even more tangible, you are more likely to stay on track and keep coming with new tactics to achieve those goals.

2. Not committing:

We overestimate our self-control and discipline. Thinking you are committed without first giving a reflective thought of what it takes, what you’ll need to sacrifice, your inner reasons to accomplish your objectives, will make you lose time on the (not so long) run.

3. Not Planning

Thinking you have it all figured out and not having a clear step-by-step with daily actions to complete is only going to have you running in circles, without a clear path to follow.

4. Leaving it on paper

It can also happen that you elaborate your master plan, craft your vision with all the possible details, have these incredibly effective tactics, but, you’re waiting for the right moment to act, for the next quarter to start, for the best weather to come.

You have to let go of those excuses, because there is no right time, there’s just right now. Trust your instincts and start moving, go one step at a time and you’ll succeed.

Train your brain for success in 15 minutes a day


*This post contains affiliate links

Can we really train our brains?

Our brains have an incredible power that we are just beginning to understand, research has shown that the patterns that determine our tendencies to fail or succeed can be transformed by actively training our brains, and being aware of our thoughts.

John Assaraf has built five multi-million dollar companies, he is The Times bestselling author of ‘The answer’ and ‘Having it all’ and he has been widely considered one of the leading behavioral and mindset experts in the world.

From problematic teen to successful entrepreneur, John discovered the way to transform his brain to achieve the biggest goals.

Ever since he learned the path to success he’s been researching and finding new ways to help people train themselves to achieve anything they want in life, at first he did it in his companies and then translated those teachings to books and programs.

Here are the keys to start training your brain for success implemented by him and proven to work:

1. Have a clear vision
2. Make a commitment
3. Emotionalize
4. Change your beliefs

Have a clear vision

In order to achieve the lifestyle you want, you need to have a clear vision of what that is. And daydreaming about the life of rich and famous just doesn’t make the cut; you have to be really specific about what you want.

Here’s how he was taught to actually craft his vision and life goals:

“He said fill out these pieces of paper and on the piece of paper it said like what age do you want to retire by, I was 19 this was May of 1980, I wasn’t even started yet I said but I want to retire by the time at 45 with three million dollars, I want to have a Mercedes, I want to have a house, I want to travel the world, I want to have a great lifestyle.”

Write down how you want your future to be in every aspect: health, finances, spirituality, love, family, career, business, fun, experiences, every detail.

The reason why your vision has to be so detailed and personal for you is because that is the only way you’ll be able to commit to work day in and day out towards achieving every step of the ladder.

You have to find inspiration in your vision, you have to feel moved, excited, energized when you read aloud what your life will be like if you keep working small steps at a time to get there. The more you read those words the more they will be engraved in your brain, the clearer it will be when you try and visualize them.

Make a commitment

I didn’t really pay attention to the difference between interest and commitment until I read ‘The 12 Week Year’. There’s a huge difference that we sometimes don’t perceive when we set goals, we might think that we are committed to reach them, but most of the time we are just interested. Can you tell the difference?

Here’s what Alan Brown, John’s mentor told him when he asked the difference between interest and commitment:

“If you’re interested you’ll do what’s convenient, you’ll come up with stories and excuses and reasons why you can’t and you’ll use your education as an excuse, you’ll use your story as an excuse, you’ll use the fact your dad is a cabdriver and was a gambler and never had any money, you’ll use all of that as your reasons why you can’t. But if you’re committed you will do whatever it takes, you’ll let go of your stories, you’ll let go of your excuses, you’ll let go of all the reasons you currently have that are formulating your identity of yourself; and you’ll learn how to let that go and become who you are destined to become. “

Is not about how bad you want it, is about how much work you are willing to put into it. To make a commitment you need to be aware of the things you’ll have to sacrifice to keep that commitment. Whether that is time, comfort, money, socializing, be clear about it and decide if your vision has greater weight than the sacrifices you’ll have to make.

I talk a little bit more about Interest vs Commitment in my book review of ‘The 12 Weeks Year’ you can read it here.


There is power in repetition, in looking at stuff, in touching, in feeling, hearing, and memorizing.

“Read your goals, every one of them every morning, run your fingers across them as you’re reading them and then when you’re finished one paragraph close your eyes and feel what would it be like if that was true. So you got me to see it, to touch it, to close my eyes and visualize it and to feel it.”

This is how you create new neural patterns in your brain.
John had to do that every single day for a year to re-wire his brain into a goal-achiever, it only took ten or fifteen minutes a day to read, visualize and feel the success that was awaiting him.

Why does emotionalizing work?

When we visualize something and feel what it would be like if that were true there are circuits in our brain that release neurochemicals. If the emotion is positive we release dopamine and serotonin they activate the reward system in our brains, the activation of the reward system makes us feel motivated to move towards the source of that emotion.

If the emotion is negative and you keep visualizing failure, loss, all these things that could go wrong that fear activates the stress circuits on the brain, then epinephrine, norepinephrine and cortisol are released, these neurochemicals are what keep holding us back from reaching our potential, the fear of loss failure and inadequacy.

The bright side of this is that we can learn to control it, we can create the habit of consciously have positive self-talk, of stop our train of thoughts when they are leading to an unpleasant vision of failure, and it’s a daily practice that can be implemented easily in any place.

Change your beliefs

Write down what would you have to believe about yourself in order to achieve those goals?

So I’d have to believe I’m smart enough, I’m deserving enough, I’d have to believe I’m worthy enough, I’d have to believe I’m capable of doing this.

Then make a whole list of beliefs for each of your goals record those things and on your way to work / school you listen to those over and over and over and over and over again until you can recite every single one of them.

There is power in repetition, in looking at stuff, in touching, in feeling, hearing and memorizing.

It takes repetition, emotion and consistency initially it will be hard and you have to use conscious effort to create the new beliefs. But over 30 days, 60 days, 90 days, 180 days that new pattern that you’re focusing on and paying attention to will be accepted by your brain.

Your brain will fight back, it will try to preserve your old beliefs, that’s the only thing it knows even though some of your current beliefs are toxic and keeping you from reaching your potential. Your brain doesn’t make a difference if you have a false belief of not being good enough, it is just what it has been taught.

“My brain was screaming that’s bullshit, that’s not true you’re not successful, you’re not earning that amount of money, you’re not smart, you’re not this. But I was also taught at the same time that when that happens first and foremost that’s normal is the old self and the old patterns trying to fight for their life”

Take action, keep moving

It doesn’t matter how slow you go, as long as you don’t stop.

“I learned the value of progress versus perfection none of my mentors ever had me focus on perfection let me focus on progress to just keep getting better little incremental gains every day, every week, every month, every quarter. Even when you move backward a couple of steps the progress that you made is what you learned.”

Failure is an opportunity to learn, you need to disassociate being a failure from failing.

It doesn’t matter what your story says about you, or what you think your story is, your background, your education, you can always change your story, steer the wheels and do it now. Once you are on the right path that will lead you to the life you deserve to live don’t stop.

There are many more valuable lessons to learn from this man, I’ve been listening to this interview over and over again for days, to make his teachings stick to my head because they are pure gold. I hope you find it useful and implement it in your life.